The Gruen Transfer
Advertising: how it works, and how it works on us. Decode and defuse the commercial messages that swirl through our lives, with the help of a panel of ad industry experts.

Todd Sampson and Russel Howcroft and guests Jane Caro and Matt Eastwood make up this week's panel. The segments are What's This Ad For? a French crime channel ad. How Do You Sell... feminine hygiene products. The Pitch for child labour. Ad of the Week: Ricky Ponting's many endorsements.