Viva o Cinema! Uma História da Mostra de São Paulo

"Through the irreverent gaze of filmmaker Marina Person, the series tells the emotional story of resilience of the São Paulo International Film Festival, which since 1977 has occupied the city, screening films from all corners of the world."

The series tells the story of the São Paulo International Film Festival, one of the most traditional cultural events in Latin America. For 48 years, the festival has showcased hundreds of films from all over the world, bringing vibrancy to the city. Filmmaker Marina Person provides an irreverent perspective, highlighting the exciting and unusual stories that have marked the festival’s journey of resistance. The series reveals the individuals who have embraced the challenge of organizing this significant cultural event in Brazil every year, despite often challenging conditions. We also delves into how the Mostra has grown to become one of the main festivals globally, shedding light on the changes in cinema, Brazil, and the world over the years.