Bull is a brand new comedy with a unique and quirky sense of humour, featuring the eponymous Rupert Bull (Robert Lindsay), a man who attempts to run his antiques shop aided and hampered in equal measure by his team of dysfunctional staff, Beverley (Maureen Lipman), Faye (Claudia Jessie) and Toby (Naz Osmanoglu).
A Faberge egg goes missing so the team has to rustle up a replacement.
The opening of a new antiques emporium, Mumford and Sons, in Newby-on-Wye threatens the future of Rupert Bull Antiques especially as the staff are both helpful and knowledgeable. Rupert challenges his new rival to a duel by chess.
Rupert inherits a collection of moldy deer heads from a rich Russian widow. Faye is sent out into the town to drum up some business, while Beverley has a word with the increasingly put-upon Toby about workers rights.