Begin Japanology
BEGIN Japanology invites you into the world of Japanese culture, both traditional and modern, explaining how traditions evolved and the part they still play today in people's everyday lives.
24. Beer
0.0Jul 18, 2013 · 28 min
In Japan, summertime is beer time. The Japanese like smooth, ice-cold beer that really hits the spot as you gulp it down. Beer came to Japan from the Netherlands in the 18th century. As the country modernized, beer gradually put down roots in Japanese life. It became the after-work drink of choice for the corporate warriors who supported Japan's post-war economic growth. But in recent years, beer consumption has dropped, and brewers are trying to engineer a revival in the drink's popularity.