Icons Unearthed: Transformers
The Transformers began as a modest import toy only to become a multibillion-dollar merchandise line that would inspire a multibillion-dollar film franchise.
3. The Odd Couple Transforming Hollywood
0.0Apr 11, 2026 · 42 min
Transformers were fading by the 2000s, but Steven Spielberg saw big-screen potential for the franchise and tapped Michael Bay, who doubted an '80s toy would be popular with a new generation.