Zero Waste Life
Meet people around Japan who strive for a life without waste under the traditional philosophy of "MOTTAINAI," which values cherishing the things we have.


Ito Naofumi is a watchmaker in southwestern Japan. He's also a rather unusual artist. With old watch parts, he brings frogs, horses, dragonflies and other creatures to life, expressing a watchmaker's appreciation for the eternal beauty found inside a timepiece. People all over Japan send him worn out watches to use in his work. Both the senders and Ito himself believe it's a waste to throw away watches that once faithfully kept the time, and hope that they will live on as one-of-a-kind works of art.