ToonMarty
In the middle of ToonVille, where all cartoons live, sits the ToonMart, where all cartoons hang out. Marty works at the ToonMart, which he likes to think was named for him. It was not, even if some people do call him ToonMart Marty!

Marty is cursed by Grizelda and loses ALL his tooniness. Marty has got to break the curse, but without a sense of humor and stripped of his toon-ability to sustain physical injury (even death), this proves very painful.